Set within a mature North London neighbourhood of period façades and established greenery, White Rose is designed to belong — not bulldoze. The street elevation holds a quiet, classical order, with warm brickwork, arched openings and generous planting giving the frontage a composed, dignified presence.

Above the active ground-floor retail, 27 new flats are arranged for daylight, privacy and everyday ease. Recessed balconies add depth and rhythm to the façade, while the stepped upper levels reduce visual bulk and create a cleaner skyline contribution.

Inside, the experience shifts from street energy to residential calm. The interior identity leans Modern Bold / Natural Finishes: timber tones, tactile stone textures, soft neutral palettes and disciplined detailing that feel quietly premium rather than showy. Lighting is treated as architecture — warm, minimal and carefully placed to flatter materials and guide movement. The result is a sequence of spaces that reads more boutique-living than standard development: confident, considered, and built for long-term value.